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Asteron Life SME Index

2020 Edition

Welcome to the 2020 edition of the Asteron Life SME Insurance Index in New Zealand.

Running for its third year, the Index is produced to identify insights and shed light on the opportunities and challenges presented by small to medium enterprises (SMEs) so advisers can use this to understand this segment even further.

We explore these key insights:

  • Narrow life insurance coverage
  • The rising risk of DIY
  • The benefits of advice
  • What makes a satisfied client
  • Uncovering opportunities amongst direct buyers
  • The importance of referrals

Download the 2020 report and the two-page summary, as well as our special edition Covid-19 infographic.

Download all issues

View customer insights from other issues of the Asteron Life Insurance Index. These insights will help build a deeper understanding of life insurance customers in New Zealand.