Online expectations and behaviours of SMEs
This second issue of the 2018 Asteron Life SME Insurance Index delves into the online behaviour of small to medium sized enterprise owners and decision makers (SMEs).
The report explores the benefits and drawbacks for SMEs of conducting insurance business online, and identifies opportunities for advisers to harness the power of digital to drive business efficiencies, deliver convenience and increase awareness of their business.
Some key insights we explore:
- Over 3 in 4 SMEs (78%) are comfortable performing business admin tasks online
- Age is no barrier, both over and under 50s are extremely comfortable in the digital space
- SMEs increasingly do online research to look for business insurance
- Online provides convenience which is key for SMEs, but a major drawback is the lack of trust.
SME's online expectations and behaviours
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View customer insights from other issues of the Asteron Life Insurance Index. These insights will help build a deeper understanding of life insurance customers in New Zealand.
