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Asteron Life SME Index
2018 Edition - Issue 2
Online expectations and behaviours of SMEs
This second issue of the 2018 Asteron Life SME Insurance Index delves into the online behaviour of small to medium sized enterprise owners and decision makers (SMEs).
The report explores the benefits and drawbacks for SMEs of conducting insurance business online, and identifies opportunities for advisers to harness the power of digital to drive business efficiencies, deliver convenience and increase awareness of their business.
Some key insights we explore:
- Over 3 in 4 SMEs (78%) are comfortable performing business admin tasks online
- Age is no barrier, both over and under 50s are extremely comfortable in the digital space
- SMEs increasingly do online research to look for business insurance
- Online provides convenience which is key for SMEs, but a major drawback is the lack of trust.
SME's online expectations and behaviours
Download all issues
View customer insights from other issues of the Asteron Life Insurance Index. These insights will help build a deeper understanding of life insurance customers in New Zealand.
2023 Edition
Insurance Index 2023
2022 Edition - Issue 2
Insurance Index 2022
2022 Edition - Issue 1
Insurance Index 2022
2021 Edition
SME Insurance Index 2021
2020 Edition
SME Insurance Index 2020
2019 Edition
SME Insurance Index 2019
2018 Edition - Issue 3
Women SME Decision Makers
2018 Edition - Issue 1
SME Market Landscape
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